THE Bee Gees hit Stayin’ Alive will be used in a new campaign launched today.
The campaign aims to try to help save the lives of cardiac arrest victims. The British Heart Foundation (BHF) wants people to use chest compressions on heart attack cases. They say that pumping the chest at between 110 and 120 beats per minute — the same rate as the song — is more effective than a half-hearted attempt at the kiss-of-life.
The TV campaign, also backed by the UK Resuscitation Council, wants to instil confidence in people that they can use the CPR technique. In an effort to make it a bit more appealing, actor and former soccer star Vinnie Jones appears in the “Hard And Fast” television adverts (embedded below) and shows how to carry out the technique properly.
More information can be found at the BHF website and their head of Policy and Advocacy talks a bit more about it here. If you want to get involved you can show your support for the campaign on Twitter using the #hardandfast hash-tag.
- ‘No kissing, just hard CPR’ (bbc.co.uk)
- Hardman Vinnie Jones Fronts Heart Campaign (news.sky.com)
- Ad of the Day: British Heart Foundation (adweek.com)
- Vinnie Jones: Do it Hard and Fast (medicine.com.my)